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What’s in the Guide

Square video has quickly taken center stage on social, capturing an average of 137% more views than horizontal video. While the horizontal aspect ratio of 16:9 remains a widespread default, publishers and brands of all types and sizes are moving to embrace square video. We’re here to walk creators and video teams through this hot trend.


In our new guide, you’ll learn:


  • What makes square so effective on social
  • The statistics that show square is where to focus
  • How to to get started with the square aspect ratio
  • How to optimize your square videos for maximum impact
  • ...and plenty more!